Automotive
2 unrolled threads about automotive, each one readable on a single page.
- Nov 22, 2024
Jaguar just made the most expensive mistake of 2024. They spent millions on a rebrand that erased 100 years of heritage. Even Elon Musk is publicly mocking them. Here's the fascinating reason behin...
SummaryJaguar's 2024 rebrand completely erased 100 years of heritage by removing the iconic leaping jaguar, adopting an abstract futuristic aesthetic with no cars shown, and targeting ultra-luxury buyers instead of existing customers—a strategy that backfired spectacularly with widespread mockery and 50% sales decline. The case demonstrates that brands can't manufacture relevance by abandoning their core identity and heritage, and that authentic storytelling and personal connections matter more than bold but alienating rebranding.19 tweets2 min read - Apr 30, 2025
🚨BREAKING: Ford CEO SHOCKS markets - backs Trump's tariffs & drops MASSIVE news about "employee pricing" Let me break this down for you...🧵
SummaryFord CEO endorses Trump's tariff policies and extends employee pricing discounts to all consumers through July 4th, while the administration implements 25% tariffs on auto parts with credits for U.S.-assembled vehicles to incentivize domestic manufacturing.9 tweets1 min read