Automotive
4 unrolled threads about automotive, each one readable on a single page.
Hosun Chung@hosun_chungJaguar just made the most expensive mistake of 2024. They spent millions on a rebrand that erased 100 years of heritage. Even Elon Musk is publicly mocking them. Here's the fascinating reason behin...
SummaryJaguar's 2024 rebrand completely erased 100 years of heritage by removing the iconic leaping jaguar, adopting an abstract futuristic aesthetic with no cars shown, and targeting ultra-luxury buyers instead of existing customers—a strategy that backfired spectacularly with widespread mockery and 50% sales decline. The case demonstrates that brands can't manufacture relevance by abandoning their core identity and heritage, and that authentic storytelling and personal connections matter more than bold but alienating rebranding.Nov 22, 202419 tweets♥ 159K
Rod D. Martin@RodDMartin🚨BREAKING: Ford CEO SHOCKS markets - backs Trump's tariffs & drops MASSIVE news about "employee pricing" Let me break this down for you...🧵
SummaryFord CEO endorses Trump's tariff policies and extends employee pricing discounts to all consumers through July 4th, while the administration implements 25% tariffs on auto parts with credits for U.S.-assembled vehicles to incentivize domestic manufacturing.Apr 30, 20259 tweets♥ 49K
Sawyer Merritt@SawyerMerrittGenesis (owned by Hyundai) has just officially unveiled its new all-electric three-row flagship SUV for the U.S., the GV90, and it has some wild features. • Range: Up to 310 miles • 123 kWh battery •...
SummaryGenesis unveiled the GV90, an all-electric three-row flagship SUV with up to 310 miles of range, featuring innovative design elements like pillarless coach doors, roof airbags, rotating front seats, and a 25-inch head-up display. The luxury vehicle includes premium amenities such as a pop-up OLED screen, Bang & Olufsen audio system, and available 4-seat Executive Suite configuration, with deliveries starting next year.Aug 20, 20263 tweets♥ 2.5K
HakkıSöyler@Hak_Soy