Marketing
3 unrolled threads about marketing, each one readable on a single page.
- Nov 22, 2024
Jaguar just made the most expensive mistake of 2024. They spent millions on a rebrand that erased 100 years of heritage. Even Elon Musk is publicly mocking them. Here's the fascinating reason behin...
SummaryJaguar's 2024 rebrand completely erased 100 years of heritage by removing the iconic leaping jaguar, adopting an abstract futuristic aesthetic with no cars shown, and targeting ultra-luxury buyers instead of existing customers—a strategy that backfired spectacularly with widespread mockery and 50% sales decline. The case demonstrates that brands can't manufacture relevance by abandoning their core identity and heritage, and that authentic storytelling and personal connections matter more than bold but alienating rebranding.19 tweets2 min read - Aug 2, 2025
🚨BREAKING: Jaguar went Bud Light mode—and now the CEO is OUT. After a viral Woke ad with no cars, no men, and no clue, Jaguar’s CEO is stepping down. Here’s how going Woke wrecked one of the world’...
SummaryJaguar's CEO stepped down following backlash against the luxury car brand's controversial rebrand campaign that featured androgynous models and no actual vehicles, which critics compared to Bud Light's failed 'woke' marketing approach. The company's shift away from traditional sports cars and sedans toward crossovers, combined with the polarizing ad campaign, alienated longtime customers and sparked widespread social media criticism.10 tweets1 min read - Oct 5, 2024
La empresa media cambia de logotipo cada 7 años. ¿Para qué? Para CONTROLAR tu MENTE. Aquí está la oscura verdad detrás de cada cambio de logo que has visto: (Nunca volverás a ver tus marcas favorit...
SummaryUn hilo que explora cómo las grandes empresas cambian sus logotipos cada 7 años como estrategia de marketing psicológico. Analiza técnicas como nostalgia para la Gen Z, optimización para pantallas pequeñas, y reposicionamiento de marca usando ejemplos de Pepsi, Kia y Nokia.12 tweets1 min read