Marketing
3 unrolled threads about marketing, each one readable on a single page.
Hosun Chung@hosun_chungJaguar just made the most expensive mistake of 2024. They spent millions on a rebrand that erased 100 years of heritage. Even Elon Musk is publicly mocking them. Here's the fascinating reason behin...
SummaryJaguar's 2024 rebrand completely erased 100 years of heritage by removing the iconic leaping jaguar, adopting an abstract futuristic aesthetic with no cars shown, and targeting ultra-luxury buyers instead of existing customers—a strategy that backfired spectacularly with widespread mockery and 50% sales decline. The case demonstrates that brands can't manufacture relevance by abandoning their core identity and heritage, and that authentic storytelling and personal connections matter more than bold but alienating rebranding.Nov 22, 202419 tweets♥ 159K
Rod D. Martin@RodDMartin🚨BREAKING: Jaguar went Bud Light mode—and now the CEO is OUT. After a viral Woke ad with no cars, no men, and no clue, Jaguar’s CEO is stepping down. Here’s how going Woke wrecked one of the world’...
SummaryJaguar's CEO stepped down following backlash against the luxury car brand's controversial rebrand campaign that featured androgynous models and no actual vehicles, which critics compared to Bud Light's failed 'woke' marketing approach. The company's shift away from traditional sports cars and sedans toward crossovers, combined with the polarizing ad campaign, alienated longtime customers and sparked widespread social media criticism.Aug 2, 202510 tweets♥ 83.7K
CoMuse@cmmngmnt