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Rod D. Martin@RodDMartin Ā· Aug 2, 2025

šŸšØBREAKING: Jaguar went Bud Light modeā€”and now the CEO is OUT. After a viral Woke ad with no cars, no men, and noā€¦

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Summary

Jaguar's CEO stepped down following backlash against the luxury car brand's controversial rebrand campaign that featured androgynous models and no actual vehicles, which critics compared to Bud Light's failed 'woke' marketing approach. The company's shift away from traditional sports cars and sedans toward crossovers, combined with the polarizing ad campaign, alienated longtime customers and sparked widespread social media criticism.

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  1. #1

    šŸšØBREAKING: Jaguar went Bud Light modeā€”and now the CEO is OUT. After a viral Woke ad with no cars, no men, and no clue, Jaguarā€™s CEO is stepping down. Hereā€™s how going Woke wrecked one of the worldā€™s most iconic luxury brands šŸ§µ

  2. #2

    2/ Jaguar CEO Adrian Mardell is "retiring" just months after launching a rebrand that looked like it came straight from Dylan Mulvaneyā€™s PR team. The ad campaign? No cars. No heritage. Just androgynous models, bright colors, and slogans like: ā€œDELETE ORDINARY.ā€

  3. #3

    3/ The slogan was ā€œCopy Nothing.ā€ The 30-second spot featured: šŸ‘— A man in a dress šŸŒˆ Loud gender-bending fashion šŸš« ZERO actual vehicles It wasnā€™t a car commercial. It was a political statement. Jaguar owners were not amused.

  4. #4

    4/ Conservatives on X torched it: ā€œThis just made me want to sell my Jaguar and I donā€™t even own a Jaguar.ā€ ā€” @robbystarbuck ā€œBud Light 2.0. They completely misread the moment.ā€ ā€” @exjon And with 47 million views in 24 hours, the backlash went global.

  5. #5

    @robbystarbuck @exjon 5/ Then came Jaguarā€™s next PR nightmare: A brand-new EV design that critics nicknamedā€¦ šŸ’… ā€œThe Pink Batmobile.ā€ They called it ā€œexuberant.ā€ The internet called it embarrassing. Because it was embarrassing.

  6. #6

    @robbystarbuck @exjon 6/ Jaguar defended it all: ā€œThis is a bold and imaginative reinvention.ā€ But car buyers donā€™t want gender theory. They want performance, beauty, and taste. They won't get it. Jaguar now makes ONLY the F-Pace crossover. NO sedans. NO sports cars. NO convertibles!

  7. #7

    @robbystarbuck @exjon 7/ If I wanted a stupid crossover, I could get it from literally any other company on Earth. What is this trash they're serving up now??? I'm a longtime Jag owner. And I can tell you, I buy Jaguar for its classic style, its gasoline-powered roar, and its unique history.

  8. #8

    @robbystarbuck @exjon 8/ Letā€™s be clear: Jaguar was abandoned by its own customer base. High-end car buyers donā€™t want rainbow Marxism on wheels. This is the same mistake Bud Light made. Same Woke playbook. Same humiliating crash.

  9. #9

    @robbystarbuck @exjon 9/ Jaguar went woke, and as a result it went broke. Let this be a lesson: šŸ”„ The vibe shift is real šŸ”„ Brand loyalty has limits šŸ”„ "Get woke, go broke" isnā€™t a meme. Itā€™s a market law. Jaguar needs to bring back the CARS we've always loved.

  10. #10

    @robbystarbuck @exjon If you enjoyed this content, please like and share, and also sign up for your FREE or PREMIUM subscription to my newsletter at RodMartin.org.