Branding
6 unrolled threads about branding, each one readable on a single page.
sea@neverlieWORST REDESIGNS A THREAD 🧵
SummaryA thread showcasing notorious brand and product redesigns that fans considered downgrades, including failures from Pepsi, Coca-Cola, BMW, Discord, Apple, and many others that disappointed consumers and enthusiasts.Nov 20, 202418 tweets♥ 465K
Hosun Chung@hosun_chungJaguar just made the most expensive mistake of 2024. They spent millions on a rebrand that erased 100 years of heritage. Even Elon Musk is publicly mocking them. Here's the fascinating reason behin...
SummaryJaguar's 2024 rebrand completely erased 100 years of heritage by removing the iconic leaping jaguar, adopting an abstract futuristic aesthetic with no cars shown, and targeting ultra-luxury buyers instead of existing customers—a strategy that backfired spectacularly with widespread mockery and 50% sales decline. The case demonstrates that brands can't manufacture relevance by abandoning their core identity and heritage, and that authentic storytelling and personal connections matter more than bold but alienating rebranding.Nov 22, 202419 tweets♥ 159K
CoMuse@cmmngmntLa empresa media cambia de logotipo cada 7 años. ¿Para qué? Para CONTROLAR tu MENTE. Aquí está la oscura verdad detrás de cada cambio de logo que has visto: (Nunca volverás a ver tus marcas favorit...
SummaryUn hilo que explora cómo las grandes empresas cambian sus logotipos cada 7 años como estrategia de marketing psicológico. Analiza técnicas como nostalgia para la Gen Z, optimización para pantallas pequeñas, y reposicionamiento de marca usando ejemplos de Pepsi, Kia y Nokia.Oct 5, 202412 tweets♥ 43.6KHosun Chung@hosun_chungNotice how logos recently all look the same? Not because it makes them look better... But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb a...
SummaryModern logos from tech companies like Google, Microsoft, and Airbnb have converged toward simpler, similar designs due to psychological and practical reasons: our brains process simple visuals 60,000x faster than text, and simple logos work better across digital platforms at various sizes. This evolution isn't lazy design but survival in an information-overloaded world.Dec 16, 202420 tweets♥ 41.6K
Asra Nomani@AsraNomani🚨EXCLUSIVE. She knew. @CrackerBarrel CEO Julie Felss Masino and her board ignored warnings last year from investor Sardar Biglari that her "strategic transformation plan" and rebrand was "obvious f...
SummaryCEO Julie Felss Masino and Cracker Barrel's board ignored repeated warnings from investor Sardar Biglari about their "strategic transformation plan," which he called "obvious folly." The company proceeded with a major rebrand to "All the More" in August 2025, which failed and caused the stock to tank, validating Biglari's concerns about the misguided strategy.Aug 26, 202511 tweets♥ 37.7K
Emperorhadi@emperorhad