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Bruce Straley@bruce_straley · Sep 18, 2026

I want to apologize to the Laufey team for dragging you all into this uninvited & unnecessary negative attention.…

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Summary

A game industry figure apologizes to the Laufey team for naming their game in a criticism about lack of innovation in AAA gaming. The thread discusses broader concerns about the industry's stagnation, suggesting players are fatigued by repetitive game mechanics and that leadership's focus on live-service games rather than innovation is harming the medium.

Summarized by ThreadOut AI from the full thread. May miss nuance — read the thread below.

  1. #1

    I want to apologize to the Laufey team for dragging you all into this uninvited & unnecessary negative attention. I was trying to illustrate an industry concern & my mistake of naming your game is being used out of context & for clickbait. You don’t need this. I’m sorry. 🧵

  2. #2

    A journo asked me about the state of our industry. I mentioned a few concerns. One being the lack or innovation & risks taken in the AAA space. Tho this isn’t the team’s fault! My fear is that our player base is getting tired of playing the same verbs for the last 20 years. 🧵

  3. #3

    My hypothesis: Our medium is unique because players are DOING a thing. There’s a different physiological response than viewers who just WATCH a movie. This requires us creators to continue to push & create new experiences, or we run the risk of diminishing players’ dopamine.🧵

  4. #4

    Half-life 2 was released in 2004 Gears: 2006 Bioshock: 2007 Uncharted 2: 2009 The Last of Us: 2013 I feel like those games (& more) set the the “modern AAA” mold. Each felt like they were trying to create a new experience within AAA. But this is only one side of my concerns.🧵

  5. #5

    Unfortunately the platforms that need to bring stability have eroded the ability to innovate. The quest for GaaS & wanting to recreate the next Overwatch, Fortnite, Roblox, etc is not a viable strategy & frankly shows these “industry leaders” don’t know their own brand.🧵

  6. #6

    Hot take: There’s a lack of good leadership, clear direction & conviction from the ppl at the top, in charge of the money. (Money = stability) I believe if they understand their brand, they could have honest, inspiring conversations w creators to steer our medium to innovate.🧵

  7. #7

    ANYWAY… blah blah blah. I have thoughts about what’s wrong & the possible serious harm done to our industry & how we might be able to fix it. But in trying to have a thoughtful conversation I stuck my foot in my mouth & mentioned Laufey, and that was my mistake. FIN (for now)