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Nick Sortor@nicksortor · Mar 22, 2025

🚨🧵 EXPOSED: “INFLUENCEABLE” — The company cutting Big Checks to “influencers” on behalf of Big Soda Over the past 48…

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Summary

A PR firm called Influenceable paid MAGA-aligned influencers hundreds to thousands of dollars to post identicaltalking points opposing proposed restrictions on soda purchases via food stamps (SNAP), without disclosing payment. The campaign used emotional manipulation by invoking Trump's Diet Coke habit to turn supporters against RFK Jr and the proposed regulations, with templates provided by the firm and coordination with beverage industry lobbying groups.

Summarized by ThreadOut AI from the full thread. May miss nuance — read the thread below.

  1. #1

    🚨🧵 EXPOSED: “INFLUENCEABLE” — The company cutting Big Checks to “influencers” on behalf of Big Soda Over the past 48 hours, several large supposedly MAGA-aligned “influencers” posted almost identical talking points fed to them, convincing you MAHA was out of line for not wanting soda purchases with food stamps (SNAP) Some even slimely invoked PRESIDENT TRUMP as an emotional manipulation tactic, referring to his Diet Coke button. Not a SINGLE ONE of them disclosed they were paid for these posts, which led readers to believe a general SODA BAN was in the works.

  2. #2

    These influencers were given a couple templates to use by Influenceable, with one of those templates SPECIFICALLY telling them to mention Trump’s Diet Coke habit This was done to invoke an EMOTIONAL response from loyal Trump supporters, making them feel as if banning soda from SNAP would be anti-Trump. This is an incredibly dirty tactic, meant to manipulate loyal followers.

  3. #3

    Influencers were texted by Influenceable telling them to “help push back against government overreach,” and told they’d be paid between several hundred and even $1,000+ for EACH POST, attempting to turn MAGA folks against RFK Jr and MAHA

  4. #4

    The way Influenceable operates is simple: they develop comfy relationships with lobbying firms (@AmeriBev and @CartChoice are potentially some examples) who are funded handsomely by massive corporations, such as Coca-Cola and PepsiCo They also develop relationships with influencers such as the ones listed above, and pay them to push these lobbying group’s talking points. They’re a middleman, that makes a hell of a lot essentially selling out our country.

  5. #5

    Every influencer contacted by “Influenceable” met the same criteria: supposedly MAGA-aligned This was all meant to manipulate their followers, which trust them for news and opinions, into siding with Big Soda. A grand total of ZERO of them disclosed they were paid to push a stance on proposed regulations.

  6. #6

    @AmeriBev @CartChoice There was another template too, specifically pushing a CPAC link calling this a “War on Soda” This link was included in the outline provided by Influenceable.

  7. #7

    Influenceable does this a LOT. Pushing sketchy leftist aligned ads in the past. They’ll also pay people to routinely push candidates and movies too. This is a much more innocent example, but I’m sure you’ve seen some of these posts. This gives you a visual from start to finish.

  8. #8

    @AmeriBev @CartChoice Wanna get paid to shill for people you know nothing about? Influenceable is the perfect fit for you.

  9. #9

    @AmeriBev @CartChoice Luckily, some patriots such as @Riley_Gaines_ REFUSED to sell out to Big Soda, turned down the offer, and called the situation out.

    Riley Gaines@Riley_Gaines_ · Mar 22, 2025

    @calleymeans @AmeriBev @CartChoice They offered to pay me to post..a big fat heck no.

  10. #10

    This is just the beginning. Prepare for Part 2 of this story, where we find out more about the shady PR firm known as “Influenceable.” Thank you to @CurrentRevolt, @Brick_Suit, @calleymeans, @SarahisCensored, and others who contributed to this thread. We will NOT sell out MAHA or MAGA.