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yammi@sighyam · Nov 21, 2024

Thailand is becoming a major player in Asian soft power. Here are some wins in 2024 worth highlighting thread 🧵

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Summary

Thailand solidified its position as an Asian soft power leader in 2024 through marriage equality legislation, viral cultural phenomena like Moo Deng, successful films and T-pop music gaining global audiences, production incentives attracting major Hollywood productions, and massive cultural events like Songkran drawing international visitors.

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  1. #1

    Thailand is becoming a major player in Asian soft power. Here are some wins in 2024 worth highlighting thread 🧵

  2. #2

    The marriage equality bill has cemented Thailand as a regional leader in LGBTQ+ rights. In a single day, Bangkok Pride was visited by a quarter of a million people, with plans from the government to expand and make Thailand an even better destination for Pride celebrations.

  3. #3

    Moo Deng has become a global pop culture sensation, generating billions of engagements across social media platforms. MD’s viral moments have been referenced in countless shows, memes and online discussions, boosting both zoo attendance and awareness for wildlife conservation.

  4. #4

    Thai films like How to Make Millions Before Grandma Dies, Paradise of Thorns, and Taklee Genesis were hugely successful. Thailand has been SE Asia’s leader for film production for a while now thanks to it’s established infrastructure and growing international collaboration.

  5. #5

    Thailand’s Boy Love and Girl Love industries show no signs of slowing down as fans from around the world continue to demand more. KinnPorsche and Blank The Series were standouts in their respective genres this year with international fans.

  6. #6

    T-pop is gaining traction globally, with groups like 4EVE, Pixxie, BUS, alongside solo artists such as Billkin, Bright, Gulf Kanawut, and Jeff Satur gaining widespread attention, particularly in Japan, S Korea, China, USA, Brazil, Mexico, Germany and France.

  7. #7

    stream LIAR by BUS open.spotify.com/track/5dpJemvW…

  8. #8

    Lisa.

  9. #9

    The 2024 cash rebate policy, which offers up to 30% cash back on production costs for international films and TV shows using local services and crews, proved a major success. Jurassic World 4 and The Creator were filmed in Thailand and generated billions of baht for the economy.

  10. #10

    The highly anticipated season 3 of The White Lotus will also be set in Thailand and will star Lisa. She is the most globally famous cast member in the series history.

  11. #11

    Thailand’s traditional Songkran New Year became even bigger in 2024, attracting almost 2 million foreign visitors eager to experience the water fights and engage with Thai traditions and culture, both old and new.

  12. #12

    Country and Lukthong singer Lamyai, who became a viral sensation on social media and made headlines in Brazil, is set to embark on a tour across the country.

  13. #13

    Butterbear (น้องเนย) became even more famous in 2024 for her adorable looks, personality, idol collaborations and merchandise. Fans from around the world would wait hours in queues just to meet her. even her single ‘Narak Mhai Mai Roo’ was a success on the charts*

  14. #14

    Thai shows have been killing it on Netflix this year. Here are four favourites among international audiences:

  15. #15
    yammi@sighyam · Sep 2, 2024

    Thai makeup is already making waves across East and Southeast Asia, and so it’s only a matter of time before these beauty trends break into the global market. It’s going to be really exciting going forward.