Hosun Chung
@hosun_chung · view on X ↗
Co-Founder & COO @RevenueFlowHQ
- 55.3K followers
- 3 threads on ThreadOut
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Every thread by Hosun Chung that readers unrolled on ThreadOut.
- Dec 16, 2024
Notice how logos recently all look the same? Not because it makes them look better... But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb a...
SummaryModern logos from tech companies like Google, Microsoft, and Airbnb have converged toward simpler, similar designs due to psychological and practical reasons: our brains process simple visuals 60,000x faster than text, and simple logos work better across digital platforms at various sizes. This evolution isn't lazy design but survival in an information-overloaded world.20 tweets2 min read - Nov 22, 2024
Jaguar just made the most expensive mistake of 2024. They spent millions on a rebrand that erased 100 years of heritage. Even Elon Musk is publicly mocking them. Here's the fascinating reason behin...
SummaryJaguar's 2024 rebrand completely erased 100 years of heritage by removing the iconic leaping jaguar, adopting an abstract futuristic aesthetic with no cars shown, and targeting ultra-luxury buyers instead of existing customers—a strategy that backfired spectacularly with widespread mockery and 50% sales decline. The case demonstrates that brands can't manufacture relevance by abandoning their core identity and heritage, and that authentic storytelling and personal connections matter more than bold but alienating rebranding.19 tweets2 min read - Nov 11, 2024
Burberry burned $36,500,000 of clothes in one year. Not because they couldn't sell them. Because they didn't want YOU to have them. The disturbing truth about luxury's dirtiest secret🧵 https://t.c...
SummaryLuxury brands like Burberry systematically destroy millions of dollars in unsold merchandise to maintain artificial scarcity and control prices, using tactics like tax loopholes and grey market prevention. Modern consumers increasingly value transparency and authenticity over exclusivity, creating an opportunity for founders to build genuine connections by operating openly rather than hiding behind manufactured scarcity.20 tweets2 min read